Since the puma brand preface, it has been actively playing international soccer organizers to arrange players with the role of equipment suppliers. As early as 1950, the German civic side players draining puma shoes on the ride, it is the first time adjoining World War II football game. In the World Cup of 1962, Brazil star Pele tiring puma football boots to surpass the company made the World Cup, and won the " Best Player Award. "
Four years later, Portugal striker Eusbio is also honors the top players. He was the first to wear " PUMA KING ", since then; other international players such as Diego Maradona also wear the boots after the World Cup. In the same year, the Italian goalkeeper Gianluigi Buffon is also equipped with an agreement signed with puma.
In 2006 World Cup period, puma and football star Pele go on the second cooperation, Pele back in his playing career has been sponsored by puma, but now he will join puma by the World Cup vivid ambassador ' s status the advertisement photography. " For years, PUMA brand have created a very close relationship, " Bailey said, " Now I am very pleased with the puma cooperation in a number of projects to preheat the World Cup. " PUMA as the equipment supplier on the qualifications, Bailey said: " PUMA and football, just like a big family, everybody knows the close relationship between PUMA and football. "
When the 2006 World Cup was held in Germany, it can be seen as the most successful work that puma has got within ten years of effort. As the world ' s leading sponsors and equipment suppliers, puma sponsored 32 inside the 12 participating teams. Thus, puma has realized the World Cup period 56 % brand coverage fraction, and has won the brand campaign. In addition, in this company history, a team also for the first time becomes the World Cup champion by the puma support ' s team.
At its 2008 anniversary celebration, puma indicated that once more its firm standpoint, in the 2008 European Football Championship Cup, puma as five teams of equipment suppliers. Besides World Cup champion Italy, Poland, the Czech Republic as well as host country Switzerland and Austria all wear this brand when they enter the stage.
Over the years, puma has also long served as the African football sports equipment suppliers and sponsors, and has demonstrated its passion for the African continent and the overflowing of an ambitious African football. African national cup ' s conducting is a success; the World Cup Soccer has also provided the good condition in South Africa.
