Tuesday, October 9, 2012

The History Of International Football Sponsorship

PUMA brand since its inception, it has been actively playing international soccer organizers to grant players with the role of equipment suppliers. As early as 1950, the German civic squad players stressful PUMA shoes on the ride of the first time adjacent World War II football game. In the 1958 World Cup in Sweden, Brazil and Sweden, the players are exhausting PUMA shoes in the field. Term in 1962 touching the World Cup, the Brazilian superstar Pele tiring the Puma football boots to sway the troupe triumph the World Cup, and won the " Best Trouper Award ". Four years later, the Portuguese players top striker Eusebio also won the award. He was the first to wear " PUMA KING " player. Since that, other international players, such as Diego Maradona, also wear the boots in the after World Cup. The world ' s top players, including the French national team player Robert Pires, in 2002, which is only effective for the Arsenal, after a season, he won England " The best Player of the Year " title. In the same year, the Italian goalkeeper Gianluigi Buffon is also equipped with an agreement signed with PUMA. During the World Cup of Japan and South Korea in 2002, PUMA player El Hadji Diouf was elected into World Cup All - Star team by the FIFA. Currently, a number of other players have signed contracts with PUMA, including Cameroon Samuel Eto ' o, ( Barcelona FC ), the Swedish star Freddie Ljungberg ( West Ham United ) and French star Nicolas Anelka ( Chelsea FC ).

During the World Cup in 2006, PUMA second time collaboration with Pele, Pele back to his playing career has been sponsored by PUMA, and now he will be joined as World Cup ambassador to the PUMA ad shoot. " For years, the PUMA brand have created a very close relationship with me ", Pele said, " Now I am very pleased to cooperate with a number of the PUMA programs to warm the World Cup. " As the equipment supplier on the qualifications of PUMA, Pele said: " PUMA and football, just like a big family, everybody knows the close relationship between PUMA and the football. "

PUMA sponsorship of the team have years of history. Cooperation in 1950 for the first time the team Spielvereinigung Frth ( current name: Spielvereinigung Greuther Frth ), it has respectively in 1914, 1926 and 1929, the German football championship three times. In 1988 and 1993, the puma PUMA SV Werder Bremen team won the German league championship, and in 1994 won the German football of the uefa cup. In the same year, PUMA partners Velez Sarsfield was in a 2 - 0 win over A. C. Milan in the world club championship held in Tokyo. Even in one year after he still continues to advance with a victory. The Real Saragossa wore PUM shirt and won the uefa cup champion. In 1995, Atletico Madrid of PUMA team win the championship in the Spanish league. The Italian team s. s. Rom in 1999, won the European cup, then in the next year, won the UEFA Cup and Italian Super Cup in Italy. PUMA began funding the Italian national team since 2002, in 2004, PUMA cooperate with the designer Neil Barratt to design the ITALIA series for the team.

Puma sponsors football history has been a long time, as a person who loves football, and I hope we can share this information.