Chatter of vintage watches and one agnomen that springs to the imagination double time is Mido. Mido continues as a robust favorite among the chronometer collectors of the world today. Mido has been a compellation to believe with throughout its history of over 80 elderliness, with watches that are meant for analog watch connoisseurs and discerning users. It specializes in mid price scope watches that submission something designated and out of the ordinary. Mido prides itself with making timeless watches.
Midos history goes back midpoint 90 second childhood to 1918, when the company was born. Mido was commenced on November 11, 1918 by George G. Schaeren in Biel, Switzerland. Mido is a Latin phrase that means measuring. Since its ideal inception, Mido has been in the forefront of specialist innovation and timeless designs.
The closest several decades that followed the birth of the company, saying Mido advancing both technologically and aesthetically. Ticks path breaking innovations allied as the first automatic watch, the first watch with unbreakable springs, the first center chronograph, the worlds most powerful winding mechanism, and the worlds smallest ladies watch hall marked the technological advances, Midos collaboration with luxury brands threw up unique and attractive designs like the Mido Bugatti.
In 1934, Mido introduced the Multifort model, the first watch in the market to have a self - winding movement. The introduction of this automatic watch for the first time in the market was a major milestone in the history of Mido. The watch was also shock resistant, anti magnetic and water resistant all firsts at that time. Mido reached yet another milestone in the same year when it introduced watches with unbreakable springs. This was also the first time that any company had introduced such springs in the market.
Mido was the first to introduce center chronograph ( a watch with all hands arranged in the center ) in the year 1945. In 1954 the company introduced the worlds most powerful winding mechanism. In 1967 Mido was recognized as the maker of the worlds smallest ladies watch.
With so many firsts to its credit and a history of innovations, it was small wonder that Mido was in the forefront for a number of decades. Midos first automatic, anti - magnetic and water resistant watch remained in the forefront for over three decades right through to the sixties. Another model, the Mido Robot was a symbol of robustness in the fifties. So much so that a famous comic strip of the period was dedicated to the Mido Robot and its adventures.
Mido introduced its commander model in 1959. This was a single shell watch, the first of its kind and a novelty at the time. The single shell case revolutionized the industry, and improved the life span of watches significantly. Mido commander has survived to this day, and is among the most highly recognized watches with several individual models. Among the models featured under this range is an 18 karat gold model. The range also includes chronographs and COSC certified chronometers.
