Saturday, September 8, 2012

The History Of The Legendary Workwear Brand Named Dickies Workwear

Many people you direct will have heard the head Dickies Workwear, but back in 1918 this was dependable a local pen name in the whereabouts of Bryan in Texas. It is in Bryan that C N Williamson and Col EE Dickie even now their, promptly to be worldwide phenomenon business in workwear. They began their careers in the vehicle and harness business, but then they saying an one's say in the market for workwear. Carhatt Workwear had under consideration been up and running for over 30 age at this point and was beginning to die down, so they saw a great opportunity to bring something new about. This is when they began their great journey into discovering Dickies Workwear, then starting their business being named the U. S. Overall Company. Please continue reading to learn more about how Dickies has become the household name it is to date.

Four years after starting their business being named the U. S. Overall Company, the business changed it ' s name to Williamson - Dickie Manufacturing Company. This change in name was partially due to the fact that C Don Williamson joined his father and cousin in buying the whole of the company so they all owned one third of the business. Then there is the argument the name change was because Williamson - Dickie wanted to manufacture more workwear products rather than just overalls. Whatever the reason for the name change, it is all irrelevant as the business was soon to be called Dickies Workwear and became an international known manufacturer of workwear.

At this point, having gained a reputation for producing hard wearing garments, the American Government asked them to manufacture millions of uniforms for the armed services. Once this request was successfully completed, Williamson - Dickie developed customers further away in the European market and Middle East. The late 1950 ' s was when Dickies workwear was introduced to the workers of the Middle Eastern oil fields. Then in 1989, Dickies was provided to the British workers performing as an affordable yet durable workwear.

More recent developments in the brand from the 1990 ' s are when Dickies Workwear became somewhat of a fashion item. Celebrities such as Justin Timberlake, Avril Lavigne, Westlife and Snoop Dogg are just a handful of the celebrities that have been spotted wearing the clothing brand. It is believed the rugged styling and performance of Dickies Workwear is the reason behind so many youngsters wanting to wear the product as a fashion trend. Not only has it been shown to be wore by celebrities but also films have been shown using Dickies.

To sum up, the great history behind Dickies Workwear is somewhat amazing. They have grown from being a small town business to international manufacturers of workwear. How much more successful can you be?