Toyota is an case of the most needed carmakers on the planet. 2007 stats place Toyota as the #1 world carmaker and it should come as barely a surprise, as they have built their reputation of trustworthy carmakers. Toyota coeval out in the mid 1930s with its primitive device and its smallest passenger vehicle.
When the World War II contemporaneous, Toyota was forced by the Japanese executive to shape scores autos. In gospel, Toyota commenced to birth a giant auto holiness beside the war, a time when the Japanese economy was staring to develop and there had been an augmenting need to inexpensive method of transport. Many models were copies of American vehicles ( in fact, the first Land Cruiser was a copy after the American military Jeep ).
It is in 1958 that Toyota sold its first models in the US. The first models imported were the Toyopet and the Land Cruiser. Soon after that, seeing that neither models have satisfactory sales, Toyota designed the first models especially for the American market: the Avalon and the Camry.
By the early 1960s, Toyota has opened its first research and development facilities in the US, focusing more on international sales. In 1967, Toyota launched another all - American model, its Crown sedan and the Crown lorry. To enter the Yankee muscle automobile market, till then controlled by domestic players,
Toyota made a decision to import the 2000GT sport model. While not very fast, it proved superior to many local models as it was better built and had a better handling. Seeing that the 1980s America was looking for more luxurious models, Toyota has launched its luxury brand Lexus in the US. When making the 1st Lexus, the LS400, Toyota has done everything they could to supply a better auto than Mercedes and BMW.
Toyota refined all its Yank models and its Lexus brand introduced newer, technology richer vehicles and by the mid 1990s Toyota was seen as a pacesetter in particulars of trustworthiness and build quality.
Today ' s Toyota is fighting to keep its first position as the automobile manufacturer with the biggest sales and units produced. In the US Toyota has double the sales of Honda with both its Toyota and Lexus brands. Its headquarters are situated in New York and Toyota has five assembly plants throughout the United States in Alabama, Kentucky, Indiana, Texas and West Virginia.
Toyota is currently developing the US models locally, in America, as they have seen that models made especially for the Japanese or the European markets do not reach the same sales numbers as the models made accordingly to the needs of the American market. In Alabama, Kentucky, Indiana, Texas and West Virginia.
Toyota is at present developing the US models domestically, in America, as they have seen that models made particularly for the Japanese or the EU markets don ' t reach the same sales numbers as the models made accordingly to the wants of the Yank market.
